Portugal, World’s Leading Destination

Portugal was anointed as the World’s Leading Destination at the World Travel Awards 2019, for the third year in a row.

Turismo de Portugal won for the third time the title of World’s Leading Tourism Board 2019 and Lisbon is the World’s Leading City Break Destination 2019. Madeira Island is, for the fifth time in a row, the ‘Best Island Destination in the World.’

And, in 2019, more than one million Americans are expected to visit Portugal, a record for the European nation after more than five years of double-digit growth. In 2017, a record 685,200 US visitors came to Portugal, up 35.3% from 2016. In 2018, 828,300 Americans visited, which represents a 20.1% increase. Between January and August this year, 763,000 Americans have already visited, up 19.5% over the first 8 months of 2018 – and a clear path to passing the 1 million American visitors mark.

Portugal has earned major media coverage as well as awards for its diverse culture, unique cuisine and pleasant climate. And this year there were big news, as TAP Portugal has grown its non-stop route map adding services to and from Chicago, San Francisco, and Washington, D.C., to the New York, Newark, Boston, and Miami routes.