{"id":42947,"date":"2026-05-29T21:17:44","date_gmt":"2026-05-29T21:17:44","guid":{"rendered":"https:\/\/premiere.tours\/jorge-bras\/"},"modified":"2026-06-05T15:17:36","modified_gmt":"2026-06-05T15:17:36","slug":"jorge-bras","status":"publish","type":"page","link":"https:\/\/premiere.tours\/pt-pt\/jorge-bras\/","title":{"rendered":"About Jorge Bras"},"content":{"rendered":"<h1><em>Jorge Bras<\/em><\/h1>\n<h3><span style=\"color: #c8a96b;\">Founder of Premiere Tours &amp; Private Travel Specialist in Portugal and Spain<\/span><\/h3>\n<figure id=\"attachment_42842\" aria-describedby=\"caption-attachment-42842\" style=\"width: 1200px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-42842\" src=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-5.webp\" alt=\"Jorge Bras, founder of Premiere Tours and private travel specialist in Portugal and Spain\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-5.webp 1200w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-5-300x300.webp 300w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-5-1024x1024.webp 1024w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-5-768x768.webp 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption id=\"caption-attachment-42842\" class=\"wp-caption-text\">Jorge Bras is the founder of Premiere Tours, an award-winning private tour company specializing in luxury travel throughout Portugal and Spain. With more than 32 years of tourism experience, he has helped thousands of travelers discover Portugal through personalized private tours, chauffeur-driven experiences, and customized itineraries.<\/figcaption><\/figure>\n<h2><span style=\"color: #c8a96b;\">Quick Facts<\/span><\/h2>\n<ul>\n<li>32 Years in Tourism<\/li>\n<li>Founder of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> (2006)<\/li>\n<li>Licensed Professional Driver-Guide<\/li>\n<li>Graduated with Honors (Top Student, 2007)<\/li>\n<li>Fluent in English, Portuguese and Spanish<\/li>\n<li>Conversational in French and Italian<\/li>\n<li>Accredited by Turismo de Portugal<\/li>\n<li>Travel &amp; Hospitality Award Winner (2023)<\/li>\n<li>Specialist in Private Travel Across Portugal and Spain<\/li>\n<\/ul>\n<p>Jorge Bras is a licensed professional driver-guide with more than three decades of experience creating personalized travel experiences throughout Portugal and Spain.<\/p>\n<p>Born and raised in Lisbon, Portugal, Jorge combines extensive tourism expertise with international business experience gained during his years living and working in the United States.<\/p>\n<p>As the founder of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong>, he specializes in crafting luxury private journeys that combine comfort, authenticity, flexibility, and local expertise. His approach blends premium transportation, cultural immersion, and genuine local insight to create memorable experiences tailored to each traveler&#8217;s interests and pace.<\/p>\n<p>Today, travelers from North America, Australia, Asia, South America, and beyond trust Jorge Bras and the <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> team to design and deliver exceptional private tours throughout Portugal and Spain.<\/p>\n<p><em>&#8220;The best tours are not about checking attractions off a list. They are about creating meaningful experiences, authentic connections, and lasting memories.&#8221;<\/em><\/p>\n<p>This philosophy has guided Jorge Bras throughout more than 32 years in tourism and continues to shape every experience offered by Premiere Tours.<\/p>\n<hr \/>\n<h2><span style=\"color: #c8a96b;\">Why Travelers Trust Jorge Bras<\/span><\/h2>\n<p>For more than three decades, Jorge Bras has been helping travelers discover Portugal through personalized private experiences designed around comfort, flexibility, and authentic local insight.<\/p>\n<p>As founder of Premiere Tours, Jorge has personally welcomed thousands of travelers from the United States, Canada, Australia, Europe, and beyond, earning a reputation for professionalism, reliability, and exceptional service.<\/p>\n<p>Travelers consistently praise his deep knowledge of Portuguese history and culture, attention to detail, and ability to transform a simple sightseeing tour into a meaningful and memorable experience.<\/p>\n<p>Today, Jorge Bras is recognized as one of Portugal&#8217;s most experienced private driver-guides, specializing in luxury private tours throughout Portugal and Spain.<\/p>\n<hr \/>\n<h2><span style=\"color: #c8a96b;\">Recognized by Travelers Worldwide<\/span><\/h2>\n<p>Premiere Tours maintains a 4.9-star rating on Tripadvisor based on more than 246 traveler reviews.<\/p>\n<p>Guests frequently highlight Jorge&#8217;s professionalism, local expertise, flexibility, and personalized approach to travel.<\/p>\n<p>Many travelers return to Portugal and choose Premiere Tours again for additional private tours, referrals, and multi-day journeys throughout Portugal and Spain.<\/p>\n<hr \/>\n<h2><span style=\"color: #c8a96b;\">Recognition and Media Coverage<\/span><\/h2>\n<p>Jorge Bras and Premiere Tours have been recognized by leading travel organizations, industry platforms, and media publications.<\/p>\n<p>Highlights include:<\/p>\n<ul>\n<li>Travel &amp; Hospitality Award Winner (2023)<\/li>\n<li>Officially Registered and Accredited by Turismo de Portugal<\/li>\n<li>Featured on TripAdvisor<\/li>\n<li>Featured on Viator<\/li>\n<li>Featured on Cruise Critic<\/li>\n<li>Interviewed by Sintra Not\u00edcias following Premiere Tours&#8217; Travel &amp; Hospitality Award recognition<\/li>\n<\/ul>\n<p>These recognitions reflect Premiere Tours&#8217; commitment to excellence, professionalism, and exceptional private travel experiences.<\/p>\n<hr \/>\n<h2><span style=\"color: #c8a96b;\">The Story Behind Premiere Tours<\/span><\/h2>\n<figure id=\"attachment_42846\" aria-describedby=\"caption-attachment-42846\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-42846\" src=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal.webp\" alt=\"Jorge Bras with guests during a private tour in Portugal\" width=\"1600\" height=\"900\" srcset=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal.webp 1600w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal-300x169.webp 300w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal-1024x576.webp 1024w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal-768x432.webp 768w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal-1536x864.webp 1536w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-with-guests-portugal-720x405.webp 720w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-42846\" class=\"wp-caption-text\">Jorge Bras welcoming and assisting guests during a personalized private tour experience in Portugal.<\/figcaption><\/figure>\n<p><strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> was founded on a simple belief: travel should be personal, comfortable, and memorable.<\/p>\n<p>After spending 12 years working in the tourism industry and welcoming travelers from around the world, Jorge Bras recognized that many visitors wanted something different from traditional group tourism.<\/p>\n<p>During those years, he worked as an independent <span style=\"color: #000000;\">tourism<\/span> professional, collaborating with some of Lisbon&#8217;s most prestigious luxury properties, including the <a href=\"https:\/\/www.fourseasons.com\/lisbon\/?utm_source=google&amp;utm_medium=organicsearch&amp;utm_campaign=tor-lis-hre-mid-seo-na&amp;utm_content=na-na&amp;utm_term=na\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #c8a96b;\">Four Seasons<\/span> <span style=\"color: #c8a96b;\">Hotel Ritz Lisbon<\/span><\/a>, <a href=\"https:\/\/www.olissippohotels.com\/en\/olissippo-lapa-palace\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #c8a96b;\">Olissippo Lapa Palace<\/span><\/a>, <span style=\"color: #c8a96b;\"><a style=\"color: #c8a96b;\" href=\"https:\/\/www.marriott.com\/en-us\/hotels\/lispt-lisbon-marriott-hotel\/overview\/?scid=f2ae0541-1279-4f24-b197-a979c79310b0\" target=\"_blank\" rel=\"noopener\">Lisbon Marriott Hotel<\/a><\/span>, <span style=\"color: #c8a96b;\"><a style=\"color: #c8a96b;\" href=\"https:\/\/www.marriott.com\/en-us\/hotels\/lissi-sheraton-lisboa-hotel-and-spa\/overview\/?scid=f2ae0541-1279-4f24-b197-a979c79310b0\" target=\"_blank\" rel=\"noopener\">Sheraton Lisboa Hotel &amp; Spa<\/a><\/span>, and other leading luxury hotels. Through these collaborations, he gained valuable insight into the expectations of international travelers and the level of service required to create truly memorable experiences.<\/p>\n<p>Over time, Jorge realized that many visitors wanted more than traditional sightseeing. They wanted the freedom to explore at their own pace, discover authentic local experiences, and enjoy the flexibility that only private travel can provide.<\/p>\n<p>In 2006, he founded <span style=\"color: #c8a96b;\"><strong>Premiere Tours<\/strong><\/span> with the goal of creating highly personalized travel experiences that combine comfort, authenticity, flexibility, and exceptional service.<\/p>\n<p>Nearly two decades later, that vision remains at the heart of the company.<\/p>\n<p>Today, <span style=\"color: #c8a96b;\"><strong>Premiere Tours<\/strong><\/span> specializes in luxury private tours, chauffeur-driven experiences, customized itineraries, and immersive cultural journeys throughout Portugal and Spain. Every itinerary is carefully tailored to the interests, preferences, and travel style of each guest.<\/p>\n<p>As <strong><span style=\"color: #c8a96b;\">Premiere Tours<\/span><\/strong> continued to grow, the company&#8217;s commitment to professionalism, service quality, and personalized travel experiences earned official recognition from Turismo de Portugal, Portugal&#8217;s national tourism authority.<\/p>\n<p>Today, <strong><span style=\"color: #c8a96b;\">Premiere Tours<\/span><\/strong> is accredited as an official tourism company in Portugal and is featured on the official Turismo de Portugal website, reinforcing its commitment to operating according to the highest standards of professionalism, reliability, and customer service.<\/p>\n<p><span style=\"color: #c8a96b;\"><a style=\"color: #c8a96b;\" href=\"https:\/\/www.visitportugal.com\/en\/content\/premiere-tours\" target=\"_blank\" rel=\"noopener\">Turismo de Portugal official page<\/a><\/span><\/p>\n<p>The company&#8217;s commitment to excellence has also received international recognition.<\/p>\n<p>In 2023, <strong><span style=\"color: #c8a96b;\">Premiere Tours<\/span><\/strong> was honored with the Travel &amp; Hospitality Award as the Best Private Tour Company in Portugal, recognizing its dedication to personalized service, exceptional travel experiences, and consistently high standards of customer satisfaction.<\/p>\n<p><span style=\"color: #c8a96b;\"><a style=\"color: #c8a96b;\" href=\"https:\/\/awards.travel\/premiere-tours-unipessoal-lda-is-a-travel-hospitality-award-winner-for-2023\/\" target=\"_blank\" rel=\"noopener\">Travel and Hospitality Award official page<\/a><\/span><\/p>\n<p><strong><span style=\"color: #c8a96b;\">Premiere Tours<\/span><\/strong>&#8216; reputation has also been reinforced through its presence on some of the travel industry&#8217;s most recognized platforms.<\/p>\n<p>Over the years, dedicated company profiles and listings have been established on leading travel websites including Viator, TripAdvisor, and Cruise Critic, allowing travelers to discover <strong><span style=\"color: #c8a96b;\">Premiere Tours<\/span><\/strong>, read independent reviews, and learn more about the company&#8217;s private travel experiences.<\/p>\n<p>These platforms have helped connect <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> with travelers from around the world while further strengthening its reputation for professionalism, reliability, and exceptional customer service.<\/p>\n<h3><span style=\"color: #c8a96b;\">Trusted Travel Platforms<\/span><\/h3>\n<p>Premiere Tours maintains dedicated profiles and receives traveler reviews through some of the world&#8217;s most trusted travel platforms:<\/p>\n<ul>\n<li><span style=\"color: #c8a96b;\"><a style=\"color: #c8a96b;\" href=\"https:\/\/www.tripadvisor.com\/Attraction_Review-g189158-d14994555-Reviews-Premiere_Tours-Lisbon_Lisbon_District_Central_Portugal.html\" target=\"_blank\" rel=\"noopener\">TripAdvisor<\/a><\/span><\/li>\n<li><span style=\"color: #c8a96b;\"><a style=\"color: #c8a96b;\" href=\"https:\/\/www.viator.com\/tours\/Lisbon\/Day-trip-to-Sintra-and-Obidos\/d538-101123P24\" target=\"_blank\" rel=\"noopener\">Viator<\/a><\/span><\/li>\n<li><a href=\"https:\/\/boards.cruisecritic.com\/topic\/3110393-portugal-tours\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #c8a96b;\">Cruise Critic<\/span><\/a><\/li>\n<li><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/www.visitportugal.com\/en\/content\/premiere-tours\" target=\"_blank\" rel=\"noopener\">Turismo de Portugal<\/a><\/span><\/li>\n<\/ul>\n<p>These platforms help travelers independently evaluate the quality, reputation, and reliability of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> before booking their journey.<\/p>\n<h3><span style=\"color: #c8a96b;\">Media Recognition<\/span><\/h3>\n<p><strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> and its founder, Jorge Bras, have been featured in independent media publications recognizing the company&#8217;s achievements and contribution to Portugal&#8217;s tourism industry.<\/p>\n<p>Following the company&#8217;s Travel &amp; Hospitality Award victory in 2023, Jorge Bras was interviewed by Sintra Noticias, a Lisbon Portuguese newspaper, highlighting the success of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> and its commitment to excellence in private travel.<\/p>\n<p>Read the interview:<\/p>\n<p><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/sintranoticias.pt\/2023\/10\/26\/premiere-tours-venceu-premio-travel-hospitality-award\/\" target=\"_blank\" rel=\"noopener\">https:\/\/sintranoticias.pt\/2023\/10\/26\/premiere-tours-venceu-premio-travel-hospitality-award\/<\/a><\/span><\/p>\n<p>With more than 32 years of experience in tourism, Jorge continues to share his passion for Portugal and Spain with travelers seeking meaningful, comfortable, and unforgettable journeys.<\/p>\n<h2><span style=\"color: #c8a96b;\">Professional Journey<\/span><\/h2>\n<ul>\n<li>1960 \u2013 Born in Lisbon, Portugal<\/li>\n<li>1982 \u2013 Relocated to the United States<\/li>\n<li>1982\u20131994 \u2013 Worked with Metropolitan Life Insurance Company (MetLife)<\/li>\n<li>1994 \u2013 Returned to Portugal and began a career in tourism<\/li>\n<li>1994\u20132006 \u2013 Worked with international travelers and luxury hotels in Lisbon<\/li>\n<li>2006 \u2013 Founded <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong><\/li>\n<li>2007 \u2013 Graduated as Top Student in Portugal&#8217;s Driver-Guide Certification Program<\/li>\n<li>2023 \u2013 <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> received the Travel &amp; Hospitality Award as Best Private Tour Company in Portugal<\/li>\n<li>Today \u2013 Leads one of Portugal&#8217;s most experienced private driver-guide teams<\/li>\n<\/ul>\n<h2><span style=\"color: #c8a96b;\">International Experience<\/span><\/h2>\n<p>Born and raised in Lisbon, Portugal, Jorge Bras developed an international outlook early in his professional career.<\/p>\n<p>As a young professional, he moved to the United States, where he spent 12 years working with Metropolitan Life Insurance Company (MetLife). During that time, he was involved in the promotion and development of innovative financial products that combined life insurance protection with long-term retirement planning, helping deliver solutions that achieved significant success across the American market.<\/p>\n<p>His years in the United States provided valuable experience working with clients from diverse backgrounds and helped shape his commitment to professionalism, customer service, and attention to detail.<\/p>\n<p>At the age of 34, Jorge returned to Portugal and decided to pursue a career in tourism, combining his passion for travel, culture, history, and human connection.<\/p>\n<p>Over the following years, he built extensive experience welcoming international visitors, working closely with luxury hotels, and developing a deep understanding of what travelers truly value when exploring a destination.<\/p>\n<p>Those experiences ultimately led to the founding of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> in 2006, a company built on the belief that travel should be personal, authentic, flexible, and memorable.<\/p>\n<p>Today, Jorge&#8217;s international background continues to help him understand the expectations and travel styles of guests from North America and around the world, allowing him to create experiences that combine local expertise with a global perspective.<\/p>\n<h2><span style=\"color: #c8a96b;\">Professional Qualifications<\/span><\/h2>\n<p>Jorge Bras combines more than three decades of practical tourism experience with formal professional training in Portugal&#8217;s tourism industry.<\/p>\n<p>In 2007, he completed the official Driver-Guide certification program at Portugal&#8217;s leading tourism school, qualifying as a licensed professional driver-guide.<\/p>\n<p>His dedication and commitment to excellence earned him the distinction of graduating with honors as the top student in his class.<\/p>\n<p>This combination of formal education, professional certification, and extensive hands-on experience has helped establish him as a respected specialist in private travel throughout Portugal and Spain.<\/p>\n<h3>Languages<\/h3>\n<p>Jorge works with travelers from around the world and speaks:<\/p>\n<ul>\n<li>English (Fluent)<\/li>\n<li>Portuguese (Native)<\/li>\n<li>Spanish (Fluent)<\/li>\n<li>French (Conversational)<\/li>\n<li>Italian (Conversational)<\/li>\n<\/ul>\n<p>His multilingual abilities allow him to communicate comfortably with guests from a wide range of cultural backgrounds, helping create a more personal and enriching travel experience.<\/p>\n<h2><span style=\"color: #c8a96b;\">Professional Memberships, Licenses and Industry Recognition<\/span><\/h2>\n<p>Throughout his career, Jorge Bras has maintained a strong commitment to professionalism, continuous learning, and adherence to the highest standards of Portugal&#8217;s tourism industry.<\/p>\n<p>He is a licensed professional Driver-Guide in Portugal, having successfully completed the country&#8217;s official Driver-Guide certification program and graduated with honors as the top student in his class in 2007.<\/p>\n<p>He is registered with Turismo de Portugal and operates in accordance with the regulations and quality standards established by Portugal&#8217;s national tourism authority.<\/p>\n<p>As founder of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong>, he oversees a company that is officially registered and accredited by Turismo de Portugal, ensuring compliance with all legal, operational, and quality requirements applicable to professional tourism businesses in Portugal.<\/p>\n<h3><span style=\"color: #c8a96b;\">Official Registrations<\/span><\/h3>\n<ul>\n<li>Turismo de Portugal Registration No.: 508037255<\/li>\n<li>RNAAT Registration No.: 384\/2017<\/li>\n<li>Licensed Professional Driver-Guide Certification No.: 01\/123<\/li>\n<\/ul>\n<p><strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> is additionally registered under RNAAT (National Registry of Animation Tourism Agents), reflecting the company&#8217;s commitment to providing safe, professional, and high-quality tourism experiences throughout Portugal and Spain.<\/p>\n<p>These professional credentials reinforce his dedication to excellence, reliability, transparency, and responsible tourism practices.<\/p>\n<h2><span style=\"color: #c8a96b;\">Leadership and Team Development<\/span><\/h2>\n<p>While Jorge Bras remains actively involved in designing itineraries and welcoming travelers, he firmly believes that exceptional travel experiences depend on exceptional people.<\/p>\n<p>Over the years, he has personally trained and mentored every driver-guide who joins the <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> team, ensuring that each guide reflects the company&#8217;s core values of professionalism, flexibility, attention to detail, cultural knowledge, and personalized service.<\/p>\n<p>This commitment to consistent quality has helped create a team that shares the same philosophy that inspired the founding of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> in 2006: every traveler deserves an experience tailored to their interests, pace, and expectations.<\/p>\n<p>Today, Jorge is proud to lead one of the most experienced and dedicated private driver-guide teams in Portugal, helping travelers enjoy authentic, comfortable, and memorable journeys throughout Portugal and Spain.<\/p>\n<h2><span style=\"color: #c8a96b;\">A Personal Approach to Travel<\/span><\/h2>\n<figure id=\"attachment_42851\" aria-describedby=\"caption-attachment-42851\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-42851\" src=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide.webp\" alt=\"Jorge Bras guiding guests during a private tour in Obidos Portugal\" width=\"1600\" height=\"900\" srcset=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide.webp 1600w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide-300x169.webp 300w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide-1024x576.webp 1024w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide-768x432.webp 768w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide-1536x864.webp 1536w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-private-tour-guide-720x405.webp 720w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-42851\" class=\"wp-caption-text\">Jorge Bras sharing local knowledge and insights with guests during a private tour in the medieval village of Obidos.<\/figcaption><\/figure>\n<p>Jorge believes that the most memorable travel experiences often happen away from the crowds.<\/p>\n<p>A hidden viewpoint overlooking a medieval village.<\/p>\n<p>A family-owned restaurant known only to locals.<\/p>\n<p>A scenic route through the Portuguese countryside.<\/p>\n<p>A conversation that transforms a visit into a meaningful cultural experience.<\/p>\n<p>Rather than rushing between attractions, he focuses on helping travelers connect with the places they visit, creating experiences that remain memorable long after the journey ends.<\/p>\n<blockquote><p>&#8220;One of my greatest satisfactions is introducing travelers to places and experiences they might never have discovered on their own, transforming a simple vacation into a deeper connection with Portugal, Spain, and their people.&#8221;<\/p>\n<p>\u2014 Jorge Bras<\/p><\/blockquote>\n<h2><span style=\"color: #c8a96b;\">Favorite Destinations in Portugal<\/span><\/h2>\n<p>Although every traveler&#8217;s interests are unique, some of Jorge&#8217;s personal favorite destinations include:<\/p>\n<ul>\n<li>Sintra<\/li>\n<li>Lisbon<\/li>\n<li>Obidos<\/li>\n<li>Evora<\/li>\n<li>Nazare<\/li>\n<li>Porto<\/li>\n<li>Douro Valley<\/li>\n<li>The Algarve<\/li>\n<\/ul>\n<p>Each destination offers a unique perspective on Portugal&#8217;s history, culture, landscapes, and traditions, which is one of the reasons he continues to enjoy sharing them with travelers from around the world.<\/p>\n<h2><span style=\"color: #c8a96b;\">Luxury Transportation and Comfort<\/span><\/h2>\n<figure id=\"attachment_42854\" aria-describedby=\"caption-attachment-42854\" style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-42854\" src=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes.webp\" alt=\"Jorge Bras beside a luxury Mercedes-Benz vehicle used for private tours in Portugal\" width=\"1600\" height=\"900\" srcset=\"https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes.webp 1600w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes-300x169.webp 300w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes-1024x576.webp 1024w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes-768x432.webp 768w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes-1536x864.webp 1536w, https:\/\/premiere.tours\/wp-content\/uploads\/2026\/05\/jorge-bras-premiere-tours-mercedes-720x405.webp 720w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption id=\"caption-attachment-42854\" class=\"wp-caption-text\">Jorge Bras with one of the luxury Mercedes-Benz vehicles used by Premiere Tours for private tours throughout Portugal and Spain.<\/figcaption><\/figure>\n<p>Exceptional travel begins with exceptional comfort.<\/p>\n<p><strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> operates luxury Mercedes-Benz and Volvo vehicles that provide a safe, comfortable, and relaxing environment for exploring Portugal and Spain.<\/p>\n<p>Whether guests are discovering Lisbon&#8217;s historic neighborhoods, exploring the vineyards of the Douro Valley, visiting the palaces of Sintra, or embarking on a multi-day journey across the Iberian Peninsula, they enjoy personalized service, flexibility, and premium transportation throughout their experience.<\/p>\n<p>The focus is simple: allowing travelers to enjoy the journey as much as the destination.<\/p>\n<h2><span style=\"color: #c8a96b;\">Video Introduction<\/span><\/h2>\n<h3>Watch: Meet Jorge Bras<\/h3>\n<p>Visitors often enjoy learning more about the person behind <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong>.<\/p>\n<p>In this short introduction video, Jorge Bras shares the philosophy, values, and commitment that have helped make <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> one of Portugal&#8217;s most respected private tour companies.<\/p>\n<p><strong><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/www.youtube.com\/watch?v=Cp5pZuW0AWY\" target=\"_blank\" rel=\"noopener\">Watch Jorge Bras Introduce Premiere Tours<\/a><\/span><\/strong><\/p>\n<h2><span style=\"color: #c8a96b;\">Featured Articles<\/span><\/h2>\n<p>Explore some of Jorge&#8217;s travel insights and recommendations:<\/p>\n<p><a href=\"https:\/\/premiere.tours\/blog\/private-vs-group-tours-portugal\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b09d0b;\">Private vs Group Tours in Portugal<\/span><\/strong><\/a><\/p>\n<p><strong><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/premiere.tours\/blog\/premiere-tours-private-tours-portugal\/\" target=\"_blank\" rel=\"noopener\">Premiere Tours: Private Luxury Tours in Portugal for North American Travelers<\/a><\/span><\/strong><\/p>\n<p>Additional articles and travel resources are regularly added to help travelers plan unforgettable journeys throughout Portugal and Spain.<\/p>\n<h2><span style=\"color: #c8a96b;\">Featured Tours<\/span><\/h2>\n<p>Discover some of the most popular private tours personally designed and recommended by Jorge Bras based on more than three decades of experience welcoming travelers to Portugal and Spain.<\/p>\n<p><strong><a href=\"https:\/\/premiere.tours\/day-tours-from-lisbon\/lisbon-private-tour-full-day\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b09d0b;\">Lisbon Private Tour Full Day<\/span><\/a><\/strong><\/p>\n<p><strong><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/premiere.tours\/day-tours-from-lisbon\/fatima-batalha-nazare-obidos-full-day-private-tour\/\" target=\"_blank\" rel=\"noopener\">Fatima Batalha Nazare Obidos full day private tour<\/a><\/span><\/strong><\/p>\n<p><strong><a href=\"https:\/\/premiere.tours\/day-tours-from-lisbon\/sintra-cascais-and-estoril-coast-private-tour\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b09d0b;\">Sintra Cascais and Estoril coast private tour<\/span><\/a><\/strong><\/p>\n<p><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/premiere.tours\/pt-pt\/multi-day-tours-in-portugal-and-spain-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Portugal Multi-Day Private Tours<\/strong><\/a><\/span><\/p>\n<p><strong><a href=\"https:\/\/premiere.tours\/multi-day-tours-in-portugal-and-spain\/spain-and-portugal-10-days-private-tour-center-north\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #b09d0b;\">Portugal and Spain Private Tours<\/span><\/a><\/strong><\/p>\n<h2><span style=\"color: #c8a96b;\">Why Travelers Choose<\/span> <span style=\"color: #b09d0b;\"><strong>Premiere Tours<\/strong><\/span><\/h2>\n<p>Travelers choose <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> because they value:<\/p>\n<ul>\n<li>Personalized Service<\/li>\n<li>Flexible Itineraries<\/li>\n<li>Luxury Mercedes Transportation<\/li>\n<li>Local Expertise<\/li>\n<li>Authentic Experiences<\/li>\n<li>Transparent Pricing (every tour page has price table)<\/li>\n<li>Private Touring<\/li>\n<li>Exceptional Customer Care<\/li>\n<li>Attention to Detail<\/li>\n<\/ul>\n<p>Every tour is designed to provide a seamless, enriching, and memorable travel experience.<\/p>\n<h2><span style=\"color: #c8a96b;\">Areas of Expertise<\/span><\/h2>\n<p>Jorge Bras is widely recognized for his expertise in:<\/p>\n<ul>\n<li>Private Tours in Portugal<\/li>\n<li>Luxury Travel in Portugal and Spain<\/li>\n<li>Lisbon Private Tours<\/li>\n<li>Sintra Private Tours<\/li>\n<li>Multi-Day Tours of Portugal<\/li>\n<li>Portugal and Spain Private Tours<\/li>\n<li>Shore Excursions<\/li>\n<li>Wine and Gastronomy Experiences<\/li>\n<li>Senior Travel<\/li>\n<li>Family Travel<\/li>\n<li>Customized Travel Planning<\/li>\n<li>Chauffeur-Driven Experiences<\/li>\n<\/ul>\n<p>His extensive experience allows him to create highly personalized itineraries tailored to each traveler&#8217;s interests, pace, and expectations.<\/p>\n<p>Travelers seeking expert guidance, authentic local experiences, and personalized service throughout Portugal and Spain often choose Jorge Bras and Premiere Tours for their private travel needs.<\/p>\n<h2><span style=\"color: #c8a96b;\"><strong>Frequently Asked<\/strong> Questions<\/span><\/h2>\n<h3>Who is Jorge Bras?<\/h3>\n<p>Jorge Bras is the founder of <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong>, a licensed professional driver-guide, and a private travel specialist with more than 32 years of experience designing and operating personalized tours throughout Portugal and Spain.<\/p>\n<h3>When was <span style=\"color: #b09d0b;\">Premiere Tours<\/span> founded?<\/h3>\n<p>Premiere Tours was founded in 2006 with the goal of providing highly personalized private travel experiences that combine comfort, flexibility, local expertise, and exceptional service.<\/p>\n<h3>Is Jorge Bras a licensed driver-guide?<\/h3>\n<p>Yes. Jorge Bras completed Portugal&#8217;s official Driver-Guide certification program in 2007, graduating with honors as the top student in his class.<\/p>\n<h3>What languages does Jorge Bras speak?<\/h3>\n<p>Jorge Bras speaks fluent English, Portuguese, and Spanish, and also has conversational knowledge of French and Italian.<\/p>\n<h3>Is <span style=\"color: #b09d0b;\">Premiere Tours<\/span> officially registered in Portugal?<\/h3>\n<p>Yes. Premiere Tours is officially registered and accredited by Turismo de Portugal and is registered under RNAAT, Portugal&#8217;s National Registry of Animation Tourism Agents.<\/p>\n<h3>Does Jorge Bras personally train the <span style=\"color: #b09d0b;\">Premiere Tours<\/span> team?<\/h3>\n<p>Yes. Jorge Bras has personally trained and mentored the company&#8217;s driver-guides to ensure they reflect the same standards of professionalism, flexibility, local knowledge, and personalized service that define <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong>.<\/p>\n<h3>What destinations does Jorge Bras specialize in?<\/h3>\n<p>Jorge Bras specializes in private tours throughout Portugal and Spain, including Lisbon, Sintra, Porto, Douro Valley, Coimbra, Obidos, Fatima, Evora, Alentejo, Santiago de Compostela, Andalusia, and other major and many lesser-known destinations.<\/p>\n<h2 data-section-id=\"1n422j\" data-start=\"1114\" data-end=\"1152\"><span style=\"color: #c8a96b;\">Travel Portugal with a Local Expert<\/span><\/h2>\n<p data-start=\"1154\" data-end=\"1401\">With more than 32 years of experience and thousands of travelers welcomed from around the world, Jorge Bras has helped guests discover Portugal through personalized private tours, authentic cultural experiences, and carefully designed itineraries.<\/p>\n<p data-start=\"1403\" data-end=\"1536\">If you&#8217;re looking for a private travel experience tailored specifically to your interests, Premiere Tours would be delighted to help.<\/p>\n<ul data-start=\"1551\" data-end=\"1606\">\n<li data-section-id=\"lslcg7\" data-start=\"1551\" data-end=\"1571\"><a href=\"https:\/\/premiere.tours\/private-tours-in-portugal-all-tours\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b09d0b;\">View Private Tours<\/span><\/strong><\/a><\/li>\n<li data-section-id=\"1cmsv91\" data-start=\"1572\" data-end=\"1606\"><a href=\"https:\/\/premiere.tours\/customized-tours\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #b09d0b;\">Request a Personalized Itinerary<\/span><\/strong><\/a><\/li>\n<\/ul>\n<h2><span style=\"color: #c8a96b;\">Plan Your Journey<\/span><\/h2>\n<p>Whether you are visiting Portugal for the first time or returning to discover new regions, Jorge Bras and the <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> team would be delighted to help create a personalized itinerary tailored to your interests, pace, and travel style.<\/p>\n<p>From private day tours to multi-day journeys across Portugal and Spain, <strong><span style=\"color: #b09d0b;\">Premiere Tours<\/span><\/strong> is committed to delivering unforgettable travel experiences built around you.<\/p>\n<p>Homepage:<\/p>\n<p><strong><span style=\"color: #b09d0b;\"><a style=\"color: #b09d0b;\" href=\"https:\/\/premiere.tours\/pt-pt\/\" target=\"_blank\" rel=\"noopener\">Explore Private Tours in Portugal and Spain<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jorge Bras Founder of Premiere Tours &amp; Private Travel Specialist in Portugal and Spain Quick Facts 32 Years in Tourism Founder of Premiere Tours (2006) Licensed Professional Driver-Guide Graduated with Honors (Top Student, 2007) Fluent in English, Portuguese and Spanish Conversational in French and Italian Accredited by Turismo de Portugal Travel &amp; Hospitality Award Winner [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":42938,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-42947","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/pages\/42947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/comments?post=42947"}],"version-history":[{"count":0,"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/pages\/42947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/media\/42938"}],"wp:attachment":[{"href":"https:\/\/premiere.tours\/pt-pt\/wp-json\/wp\/v2\/media?parent=42947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}